A bold brief, but a timid choice

A bold brief, but a timid choice

In our line of work each brief with which our client entrusts us starts with a briefing session: a kick-off. At these meetings, the executive team or board of directors discusses their goals and strategy with us – and sometimes their joys and woes as well. These...
An ode to mediocrity

An ode to mediocrity

In organisations, some situations have the virtue of consistency. Decisions that go nowhere, issues that keep recurring, errors that the same people are required to correct. And teams that eventually accept that part of their working day will be spent compensating for...