I’ve always been passionate about cars and about the marketing strategies of automotive companies. Most of them place an emphasis on maximum speed and acceleration to keep us dreaming, even though there are driving regulations in place. A great deal of attention is...
Article published on October 30 in the 24h and on November 1 in the TdG Having been recently invited by Levelplus, a Geneva State initiative aimed at supporting the employment of executives over 50 years old, I had the pleasure of leading a fascinating discussion on a...