{"version":"1.0","provider_name":"Ganci Partners","provider_url":"https:\/\/gancipartners.ch\/en\/","author_name":"Mathieu Bischof","author_url":"https:\/\/gancipartners.ch\/en\/mathieu-bischof\/","title":"A bold brief, but a timid choice","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"lT75OncPfJ\"><a href=\"https:\/\/gancipartners.ch\/en\/brief-audacieux-choix-frileux\/\">A bold brief, but a timid choice<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/gancipartners.ch\/en\/brief-audacieux-choix-frileux\/embed\/#?secret=lT75OncPfJ\" width=\"600\" height=\"338\" title=\"&#8220;A bold brief, but a timid choice&#8221; &#8212; Ganci Partners\" data-secret=\"lT75OncPfJ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/gancipartners.ch\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/gancipartners.ch\/wp-content\/uploads\/2026\/10\/2026.10.26_Illustration_EN-e1793015479699.png","thumbnail_width":900,"thumbnail_height":900,"description":"In our line of work each brief with which our client entrusts us starts with a briefing session: a kick-off. At these meetings, the executive team or board of directors discusses their goals and strategy with us \u2013 and sometimes their joys and woes as well. These moments are invaluable, as they allow us to [&hellip;]"}